Frequently Asked
Questions

CELLIV was built on a premise that is still rare in Pakistani skincare: that luxury texture and genuine clinical efficacy can coexist in the same formula. Most affordable local brands prioritise price over ingredient quality; most imported luxury brands are not formulated for the local climate and skin profile. CELLIV does both — premium actives at meaningful concentrations, made locally by Self Care Labs. [PLACEHOLDER — expand with brand-specific differentiators confirmed by team.]

All CELLIV formulas are developed without synthetic fragrance, parabens, and harsh sulphates — common irritants for sensitive skin. The Silk Thread Serum and Encapsulated Gel Collagen Peptide Moisturizer are both designed to be well-tolerated by most skin types. However, as with any new skincare product, we recommend a patch test on your inner arm and waiting 24 hours before applying to your full face. [PLACEHOLDER — sensitivity guidance to be reviewed by a dermatologist before launch.]

Yes — they are designed to work together as a two-step ritual. Apply the Silk Thread Serum first to cleansed skin and allow it to absorb for approximately 60 seconds. Then layer the Encapsulated Gel Collagen Peptide Moisturizer over the top to seal in moisture and actives. The serum delivers targeted actives; the cream locks them in and provides sustained hydration. [PLACEHOLDER — confirm layering guidance with formulator.]

Some benefits — like improved texture, softness, and a more hydrated feel — are noticeable from the first application. Structural improvements such as firmness, fine line reduction, and brightening develop over time with consistent use. Most users notice meaningful change within 4–8 weeks of twice-daily application. [PLACEHOLDER — confirm timeframe claims with formulator and ensure these are not medicalised before launch.]

[PLACEHOLDER — This question requires review by a qualified dermatologist or medical consultant before any answer is published. Do not add a placeholder answer here — leave blank or defer to a physician statement until professionally reviewed.]

[PLACEHOLDER — Shelf life and Period After Opening (PAO) to be confirmed by Self Care Labs / formulator. Standard cosmetic PAO labelling will appear on all product packaging.]

Yes — CELLIV formulas do not contain added synthetic fragrance. Fragrance is one of the most common skin sensitisers and serves no functional benefit in a skincare formula. Some of our products have a very faint natural scent derived from the actives themselves — this is not an added fragrance. [PLACEHOLDER — confirm with formulator and verify "fragrance-free" claim before launch.]

[PLACEHOLDER — Vegan status of each product to be confirmed by Self Care Labs. Note: hydrolysed silk is an animal-derived ingredient. If the Silk Thread Serum contains hydrolysed silk it may not qualify as vegan. This must be accurately labelled. Do not publish a vegan claim without confirmation.]

CELLIV products are never tested on animals at any stage of development or manufacturing. [PLACEHOLDER — specify certifications, if any, once confirmed. Do not claim a specific certification (e.g. Leaping Bunny, PETA) without official registration.]

The complete INCI ingredient list for each product is available on the individual product pages — expand the "Full Ingredients List" accordion. All ingredients are also printed on product packaging. If you have a specific allergy concern, please contact us before purchasing. [PLACEHOLDER — INCI lists to be populated once confirmed by formulator.]

Yes, COD is available across Pakistan. Please see our COD Policy for eligible areas, order limits, and terms. [PLACEHOLDER — COD charges, minimum order value, and coverage areas to be confirmed.]

[PLACEHOLDER — delivery timeframes for major cities (Karachi, Lahore, Islamabad) and other areas to be confirmed with logistics partner. E.g. "2–4 business days in major cities; 5–7 business days elsewhere."]

[PLACEHOLDER — Phase 1 focuses on Pakistan. International shipping to be determined. If not available at launch, state clearly and invite customers to contact for enquiries.]

Please see our full Shipping & Returns policy page for complete details. [PLACEHOLDER — return window, conditions (unopened / opened), and process to be confirmed before launch.]

We're sorry to hear that. Please contact us within [PLACEHOLDER] days of receiving your order with a photo of the damaged item and your order details. We will arrange a replacement or refund promptly. [PLACEHOLDER — define the exact claims window and resolution process.]

[PLACEHOLDER — payment methods to be confirmed. Expected: COD, bank transfer, debit/credit card via payment gateway (e.g. JazzCash, EasyPaisa, Stripe Pakistan). Phase 2: WooCommerce payment integration.]

Yes. We take data privacy seriously. Please read our Privacy Policy for full details on how we collect, store, and use your information. We do not sell or share your data with third parties for marketing purposes. [PLACEHOLDER — privacy policy to be reviewed by a lawyer before launch.]

We'd love to hear from you. Visit our Contact page to send us a message, or reach us via WhatsApp Business at [PLACEHOLDER — WhatsApp number]. We aim to respond within [PLACEHOLDER] business hours.